Social Consumers: Word of Mouth Marketing

This article does pass out an important information that an extremely powerful form of marketing is the Word of Mouth Advertising. Millions of people share with each other through Facebook and Twitter on all subjects from fashion to foods, from science to arts, etc. A study shown 81% of U.S. online consumers are influenced by their friends’ social media posts, compared to 78% for brands’ posts. So when a friend endorses a product on Facebook there is a higher level of influence and trust then just a brand promotion alone. The power of social marketing definitely can help the brands to promote more and more customers through the internet networks. – Vanessa Fu


Word of Mouth Marketing (WOMM) also known as Word of Mouth Advertising is: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service (Source:

This is an extremely powerful form of marketing because the person promoting the business, product or service is doing so without the expectation of receiving any form of personal gain for the most part.  There are some businesses that have recognized the power of word of mouth and they have incentives for referrals.  For example, I went to a hair salon that offered free products every time I referred a new client.  The truth is, I only referred people there because I believed I was receiving a great product and would want what I considered to be the best for my friends.  And so, when a peer makes a recommendation they are putting…

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