Social media is dead. Time and time again, we see social media efforts fail because people start out by putting up a Facebook page, starting a Twitter account, and most recently launching a Pinterest board up and running.
The reason why social media is dead is because a business strategy should NOT be based around a channel strategy. Recognize that social platforms are merely channels.
Social marketing is the future! A couple weeks ago I wrote an article “Social by Design.” In it I stressed the importance of starting a strategy by thinking about ways others would share your brand. Determining this from the very beginning as opposed to attaching social elements after your marketing strategy had been set. Today, I’ll take this mentality one step further.
Your business and its success are determined by your target market, your potential customers, and your existing customers. That said, you…
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